In March this year, Recipease opened in Clapham Junction, Battersea, in London. The popularity of celebrity chefs is being integrated into the retail space. Recipease introduces your to a mixed experience of shopping for kitchenware and live learning.
Given the current economic context and an increased awareness about what we eat, this feels like concept that truly aims to capture the emotions of present time. Recipease has used a very contemporary and relevant approach to experience design as strategy that has potential to transform how we shop for groceries and kitchenware.
For further information, please visit:
and read Design week’s article on experiential design
