Today, is the beginning of this new blog of mine. Some 10 years ago, or more, I was sitting in marketing classes at Lund University, where they taught us about the 4Ps and a number of other models that was supposed to be the holy grail of successfully convincing your customers to buy your product. I realise now that we were probably one of the last batches in business school to be prepared with such static market mindset. Obviously a lot of things in the world has changed, I have changed, not all, but certainly a lot of marketing ideas have drastically changed.
For of a number of years, I worked for a technology company, introducing an innovative interface technology to the market. It was a valuable process, that gave me a good understanding of the dynamics between technology, business and design. Ultimately, I realised that many companies have an over confidence in technology development as well as sales and marketing, whereas design becomes a secondary component that is given little attention in strategic planning.
Given the current context of worldwide recession we have strong signals that new thinking is required to bring us forward, and I believe design is the creative resource to bring about such change. Our ability to create strategic value is all about out ability to design user experiences, through product, communication and distribution.
Few people express the concept of user experience design better than Bill Buxton. At the recent MIX 09 conference, he gave the introduction keynote speech, which passionately expresses very similar ideas as I hope to continue sharing with you on this blog. I recommend you to watch at least the first part of this presentation. The full presentation is avaible @ Microsoft
