Its remarkable how much of what we were taught in university that feels obsolete today. Amongst other things, there was the theory of rational economics. Although, I only took a minor in economics and never went deeper into the topic, it is one of those things that have puzzled my mind ever since. Are we really that rational individuals? Do we have perfect information? Or is the world in fact much more random and irrational?
Most importantly, the question how we can actually have a whole world economy that is guided by a potentially flawed principle?
Finally, this week, Dan Ariely writes a very interesting article in the Harvard Business Review on this very topic that somewhat underlines my suspicion.
Based on what Dan Ariely concludes, again there is argument to suggest that business is traditionally badly equipped to address wicked problems (i.e. problems with no clear direction or solution) and design thinking may be a source to bridge businesses and irrational consumers.
