In the may+june 2009 issue of interactions Elaine Ann writes an interesting article on the wider role of designers, illustrating it with a large scale case study labelled What’s Design Got to Do with the World Financial Crisis? I don’t fully share the idea that designers would have created a perfect financial system. The complexity lies not only in caputuring a good understanding of the system, but...

Design thinking may still be a somewhat fuzzy term in business, but the design community has grown increasingly fond of Dan Saffer – o danny boy Summarises design thinking into- Focus on customers/users- Finding alternatives (multiple solutions)- Ideation and prototyping- Wicked problems (no clear solution)- Wide range of influences (multi disciplinary)- Emotion (to connect with people) Victor Lombardy...

Its remarkable how much of what we were taught in university that feels obsolete today. Amongst other things, there was the theory of rational economics. Although, I only took a minor in economics and never went deeper into the topic, it is one of those things that have puzzled my mind ever since. Are we really that rational individuals? Do we have perfect information? Or is the world in fact much more random...

Today, is the beginning of this new blog of mine. Some 10 years ago, or more, I was sitting in marketing classes at Lund University, where they taught us about the 4Ps and a number of other models that was supposed to be the holy grail of successfully convincing your customers to buy your product. I realise now that we were probably one of the last batches in business school to be prepared with such static market...