What would make user experiences strategic? For many, simply getting a good understand of how to create better usability or good user experiences is a challenge in itself. However, I argue that we should not only strive to improve user experiences, but to embed user experience design as a strategic, competitive advantage. Now, what is the difference between designing a good user experience and incorporating...

Today, is the beginning of this new blog of mine. Some 10 years ago, or more, I was sitting in marketing classes at Lund University, where they taught us about the 4Ps and a number of other models that was supposed to be the holy grail of successfully convincing your customers to buy your product. I realise now that we were probably one of the last batches in business school to be prepared with such static market...