Design thinking may still be a somewhat fuzzy term in business, but the design community has grown increasingly fond of
Dan Saffer – o danny boy
Summarises design thinking into
- Focus on customers/users
- Finding alternatives (multiple solutions)
- Ideation and prototyping
- Wicked problems (no clear solution)
- Wide range of influences (multi disciplinary)
- Emotion (to connect with people)
Victor Lombardy – Noise between stations
Summarises design thinking as
- collaborative (2 + 2 = 5)
- abductive (new options, new solutions to new problems)
- experimental (proto and test)
- personal (focus on people involved in context)
- integrative (system thinking)
- interpretative (framing of problem to evaluate solutions)
