D&G casino focuses on two sides of the shopping experience. The first is to provide inspiration to customers, while selecting clothes in the store. The second is to give customers the opportunity to get a second opinion about the clothes they are trying on.
In both cases, the aim is to feed the customers sense of belonging to the exlclusive D&G identity, metaphorically an exclusive member of the casino. The first element providing a sense of game and chance in the selection of clothes and the second element providing a tool to show off and get spontaneous impressions from other D&G members, again with a playful game.
